Buzz & Excitement
High Traffic
Sales Conversion
Target Audience Engagement
In-Person Programming
Talent Performances
Location Strategy
Gradient transformed a DTLA space into an epic playground showcasing the product efficacy and celebrating the unveiling of Chloe Cherry as the product spokesperson. Mixed media was the vibe, with new product videos featured on custom retro TV towers, and wheatpasting of model images graffitied live.
A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more brand vignettes. The content creation coming out of the event was outstanding with over 350 attendees sharing more than once.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
TALENT STRATEGY
DJ Programming
Music Flow
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Product Integration
Grunge Feel
POP-UP
Custom Fabrication
Retail Takeover
CONTENT
Social Capture
Sizzle Reel
DIGITAL POS
QR Code Integration
Amplified Sales
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