Drive Brand Desirability & Status, Build Buzz For Their Vintage Bottles
An Exclusive Summer Launch In The Hamptons
Gradient was tasked with creating a unique 4-night experience in the Hamptons to celebrate the launch of DP’s Vintage 2015 and Vintage 2006 Plénitude 2. The experience aimed to showcase the product, and give guests a glimpse into the rare, exclusive experiences that only DP can provide.
We integrated the brand's essence and vintage bottles into every aspect of the experience. Each detail was taken care of – from guests arrival by boat and receiving personalized concierge service to intimate interactions with the world renowned Chef Francis Mallmann.
LOCATION STRATEGY
Venue Research & Logistics
Guest Transportation
CONTENT STRATEGY
Promotional PR Stunt
Internal Sizzle Reel
PR Imagery
EXPERIENCE DESIGN
Spacial Design
Guest Flow
CREATIVE DESIGN
Guest Programming
Hospitality Enhancements
Product Engagement
Entertainment
PRODUCT LAUNCH
Custom Fabrication & Installation
Onsite Management
Logistics
CONTENT
Social Video Capture
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