Creator Ownership of Global Rebrand
Amplified Original Content
NYC Warehouse Takeover
Creator Interactivity
Share & Learn Ecosystem
When Musical.ly wanted to announce its rebrand in both Los Angeles and London simultaneously they tapped Gradient to imagine an immersive and engaging playground for some of its core content creators.
We created highly immersive curated content studios enabling these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
TALENT STRATEGY
Influencer Engagement
Content Promotion
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Colorful, Energetic Feel
FOOD & BEVERAGE
Playful F&B Strategy
LIVESTREAM
Globally Streamed Content
CONTENT
Social Capture
Sizzle Reel
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