Buzz & Excitement
Social Impressions
Gen Z Engagement
Drive Product Sales
3-City Tour
Campaign Content Creation
The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.
Gradient partnered with Prada Beauty to launch Paradoxe – the new fragrance pillar. The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.
CONTENT STRATEGY
Social Capture
Platform Engagement
LOCATION STRATEGY
Target Locations
High Traffic
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Product Integration
GRAPHIC DESIGN
Integrated Branding
Activation Materials
TOUR
Custom Fabrication
Consumer Journey
CONTENT
Social Capture
Sizzle Reel
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