Meaningful Messaging
Engagement From Influencers
Celebrities and Corporate Leaders
Keynote Speakers
Live Entertainment
Archival Exhibit
Variety has partnered with Gradient over 5 years to bring their 'Power Of Women' tentpole to life in New York City. The goal was to hero the community of women who have navigated a new reality more empowered - different, changed - but still as strong as ever.
Influenced by a surreal yet sophisticated look, the stage design modeled a simple and minimalistic backdrop that was highlighted with a grand entryway. The exhibition style 'Cover Wall' presented the historic moment in a chic, effortless manner. The classy, vibrant aesthetic and experience resonated with all key demographics.
CONTENT STRATEGY
Content Coordination
Social Strategy
COMMS STRATEGY
VIP Invitations
Promotional Content
EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience
CREATIVE DESIGN
Stage Design
Brand Heritage
Approachable Sophisticated Feel
GRAPHIC DESIGN
Integrated Branding
Stage & Environmental Design
HOSPITALITY
Premium F&B
Sit Down Dinner
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