Increase Product Awareness And Engagement
Celebrate The Launch Of Chrono Chime And OMEGA’s Legacy In Watchmaking
OMEGA entrusted Gradient to unveil their newest watch, Chrono Chime, for a grand celebration in LA. The challenge? Ensure that OMEGA Excellence was echoed in every purposeful detail of the experience.
The week of events included a pre-event dinner, two reveal sessions, a grand dining finale, and other exclusive programming. The iconic venues of the Walt Disney Concert Hall and LA Memorial Coliseum were home to groundbreaking presentations, a reveal featuring a commissioned OMEGA orchestra piece, a 200-drone show over LA and, and more.
CONTENT STRATEGY
Social Capture
Platform Engagement
Drone Show Performance Reveal
Surprise Kabuki Drop
LOCATION STRATEGY
Iconic Venues
Drone Show Location Space
TALENT STRATEGY
Live Orchestra Reveal
Celebrity Guest - Michael Phelps
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
Kabuki Drop
CREATIVE DESIGN
Product Integration
Classic & Traditional Feel
EXHIBITION
Project Management
Construction & Fabrication
CONTENT
Hero Content Play
Watchmaking Community Engagement
DIGITAL POS
Amplified Sales
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