Brand & Product Awareness, Target Consumer Engagement, Drive Sales
A Sponsored Walk Through The UES With Fitness Influencer Brianna Joye
Gradient was thrilled to partner with iT Cosmetics to launch their first-ever SPF product Hello Sunshine. Our challenge? To show the effectiveness of the SPF product in real-time under the sun, which would drive sales and boost brand and product awareness.
Gradient partnered with fitness influencer Brianna Joye & City Girls Who Walk to sponsor an exciting stroll through the Upper East Side and Central Park. Every touch point of the experience enhanced the essence of the SPF, including branded giveaways adorned in Hello Sunshine yellow, an influencer picnic for walkers to build community with one another, and a welcoming moment at the Ulta Store where everyone could enjoy samples of the sunscreen for the first time.
CONTENT STRATEGY
Social Capture
Platform Engagement
UGC Capture Points
LOCATION STRATEGY
High-Traffic
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Product Integration
Hero Moments
POP-UP
Custom Display
CONTENT
Social Capture
Step & Repeat
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