Engage Gen Z
Increase Brand Consideration
Unexpected Launch Moment
Experience-Generated Campaign Content
Iconic Italian label Golden Goose wanted to make a statement in the American market and spread their Golden Spirit from 'Venice to Venice'. Gradient conceptualized an unexpected launch moment primed for both guest experience and cross-platform campaign content. We leant into the brand ethos of 'perfect imperfection' to create a uniquely LA moment where skate and couture fused for a late night VIP party.
We transformed the famed Pink Motel into a living art piece and fashion hub, embracing the brand's core essence of 'perfect imperfection' and 'touched with life'. Skater (and Olympian) Cory Jeanau stole the show with a jaw dropping performance in the custom skate bowl. A plethora of brand and UGC content emanated from the experience, dramatically increasing brand consideration from Gen Z.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Engaging Feel
POP-UP
Skate Park Fabrication
Pink Motel
LIVESTREAM
Global Audience
Event Platform
CONTENT
Social Capture
Sizzle Reel
DIGITAL POINT OF SALE
QR Code Integration
Amplified Sales
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