Corporate Meeting Retainer

The Ask

Produce CSL’s Internal Town Hall Events

The Idea

Creation of A Novel Department Within CSL

The Need

Unify CSL’s Event Production Under One Team, Standardize Production Quality & Process

The Solution

Develop Annual Retainer Agreement & Strategy Playbook

50

EVENTS TO DATE

7

GLOBAL LOCATIONS SUPPORTED

37,000+

ATTENDEES TO DATE (VIRTUAL & IN-PERSON)

The Challenge

CSL Behring tasked Gradient with developing a way for employees to seamlessly request and secure white glove-level assistance for important internal events. This would be done while figuring out how to utilize CSL's existing A/V infrastructure when possible to help reduce production costs.

Global Production Services

Strategy & Process Development

Engineering Expertise & Integration

Always-On Team

Virtual Event Support

Direct-To-Employee Services

The Results

Gradient developed a bespoke annual service package alongside our global partner, Diversified, to meet CSL Behring’s needs. We rolled out a new white-glove Town Hall Service that coordinates directly with employees and produces unique events globally on their behalf – providing a range of services from production planning to data monitoring, translation services, and more.

STRATEGY SERVICES

PROCESS DEVELOPMENT 
Service Positioning & Branding
Service Request Process Development

PRODUCTION STRATEGY 
Package Development 
Service Tool Integration Process

ALWAYS-ON SERVICES

ACCOUNT & PRODUCING SERVICES
Service Managers 
Event Organizing
Coordination of Internal CSL Resources.

VIRTUAL TECH SUPPORT 
Virtual Event Creation
Event Health Monitoring
Event Training
Speaker Preparedness

ON-SITE ENGINEERING
Integration Support
A/V Scoping and Analysis
Onsite troubleshooting

ON-SITE SERVICES

PRODUCTION COORDINATION
Speaker Management
Site Preparation 
Event Coordination


PRODUCTION AREAS
Camera & Content Recording
A/V Services 
Event Streaming
Event Lighting Services

DIGITAL ENGAGEMENTS

VIRTUAL PLUS-UPS 
Real-time Translation
Virtual Interactivity Services

PHYSICAL PLUS-UPS 
On-site Translation 
Impulse

POST-EVENT SERVICES
Event Content Cut-downs
Post Event Report
Attendee Analysis

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